SDLG hosts customers at Al Hilal AFC match in Riyadh
Leading Chinese construction equipment brand, SDLG, is sponsoring the 2014 Asian Football Confederation (AFC) Champions League – and to coincide with the Al Hilal vs Al Sadd match, the company invited 50 important customers from Saudi Arabia and Qatar to watch the match at the King Fahd International Stadium.
The Asian Football Confederation (AFC) Champions League, Asia’s largest football tournament, is reaching its climax with the Quarter Finals in full swing. On Tuesday, 19th August, Saudi Arabian team Al Hilal came head-to-head with Qatar’s most successful football team, Al Sadd, at the King Fahd International Stadium in Riyadh. As sponsor of the AFC, SDLG hosted VIP guests to watch the match that concluded in a 1-0 win for the hosts including 50 important customers, together with its national dealer, Famco.
“Soccer is the world’s most popular sport and it puts great emphasis on passion, vitality and teamwork –all values that the SDLG brand is keen to promote,” explains Yu Mengsheng, executive president of SDLG. “We are keen to support football at every level – from local communities to pan-Asian tournaments. We are proud to be the first-ever construction equipment brand to sponsor the AFC, and we’re delighted to host our customers at the match.”
SDLG’s national dealer, Famco, is well established and experienced in the sales and aftermarket support of heavy equipment and together the companies took this opportunity to thank their customers for their ongoing support. At the match, SDLG displayed its biggest-selling wheel loader model, the LG958L, outside the stadium for its VIP guests and football fans to see. The 5 t capacity unit has a 3 m3 standard bucket and 3.12 m maximum dump height, making it perfect for all kinds of farming and general construction activities. SDLG also sells the 6 t capacity LG968 and the 7 t capacity LG978 across the Middle East region.
“Sponsoring the AFC puts the SDLG brand in front of hundreds of thousands of soccer fans across the Middle East and other target markets,” explains Jan-Erik Eriksson, SDLG business manager for the Middle East. “Soccer is a sport that the company has a long association with, and so many of its customers are fans too. With our established dealer network, training and service support and durable products we can offer customers a package that gives solid performance and offers a faster return on investment.”
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